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Communicate With Images

Communicate With Images

Visualizing concepts for clearer communication.

Visualizing concepts for clearer communication.

Sometimes your differentiator isn’t necessarily a feature or something you can clearly show using a real product image. Sometimes it’s a concept, something more abstract. I really like this example from a Ahrefs where they clearly explain one major difference between SEO and PPC.

➡️ SEO flows free and continuous like a waterfall.

➡️ PPC is an expense that can be turned on/off like a tap.

With one simple image the message becomes crystal clear.


Example

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