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Spotify’s Christmas Special

Spotify’s Christmas Special

Capture the holiday spirit with Spotify's magic.

Capture the holiday spirit with Spotify's magic.

Spotify struck holiday gold with this hilarious Mariah Carey billboard. It's perfectly timed for two major growth moments: Christmas and the iconic year-end “Wrapped” campaign. I love how it captures a key cultural moment while subtly showcasing how Spotify usage spikes—making you feel like you should be listening more, too. It's a few years old, but a great piece of social proof.

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