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Planhat’s Next Chapter

Planhat’s Next Chapter

Transforming vision into action for a brighter future.

Transforming vision into action for a brighter future.

I’m a big fan of founder-led marketing. And I think founder letters are a great way to introduce major product, brand, and narrative changes.

In this case, Planhat is announcing all three. A major platform upgrade, two new products, a new brand, and fundamental changes in their positioning and narrative.

Letters like this not only help communicate a new vision to the market — they also help clarify your messaging internally.


Example

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