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Promoting the Launch With the Launch Story

Promoting the Launch With the Launch Story

Unleash your launch story for powerful promotion

Unleash your launch story for powerful promotion

Using the story behind why and how you built something can be a compelling way to promote the launch. Figma nailed this with their Slides launch—and it’s great to see Cognism take a similar approach. Bonus for PMMs. This post offers a rare look into how the team executed the actual launch work behind the scenes and the vendors they used.

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