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What good is bad data

What good is bad data

Bad data? You can't ignore the impact.

Bad data? You can't ignore the impact.

According to Christopher Lochhead, the company that best frames and markets the problem, wins. Here’s an example of how Segment did exactly that 👇 They used this genius billboard campaign to clearly demonstrate the problem they solve for 👉 bad customer data. In case you missed it, each billboard mentions the wrong city! For example, the billboard above was on a highway in San Francisco, not LA 🤦‍♀️ At the bottom of the headline the tagline reads, “What good is bad data?”

Example

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