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Storytelling

AI

Anthropic

Campaigns

Video

The Muti Feature Launch Story

The Muti Feature Launch Story

Turn Feature Firehose into Story: Anthropic’s Year in One Workday

Turn Feature Firehose into Story: Anthropic’s Year in One Workday

Anthropic knows most people can’t keep up with how fast they ship new features. So instead of another feature launch, they stitched recent updates into a single day-in-the-life story. You follow an idea from spark → draft → action. You get introduced to a string of new capabilities (ones you probably missed) that show up when they’re needed. When you’re shipping fast, don’t make buyers connect the dots. Do it for them with one clear narrative.

Example

https://www.loom.com

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