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Product Campaigns

Quebec Government

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Video

Crushing Problem Awareness

Crushing Problem Awareness

Make safety the priority, not the rush.

Make safety the priority, not the rush.

Crosswalks are there for a reason. But we're all guilty of bending the law when we're in a rush. In marketing terms, our "problem awareness" is very low. We're not motivated to use them. This interactive bus stop ad from the Quebec government is a standout example of marketing a “problem.” It's so effective, it hurts.

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