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Date Night Over Dashboards

Date Night Over Dashboards

Sell the Scene, Not the Software: ChatGPT’s Date-Night Demo

Sell the Scene, Not the Software: ChatGPT’s Date-Night Demo

Everyone talks about how ChatGPT helps them automate work, but OpenAI’s first brand campaign takes a different path. It highlights a simple, non-work moment — someone using ChatGPT to plan a date night. It brings their core message to life: “We want to lift up how people are already using ChatGPT in their daily lives.” The human storytelling makes it feel more personal. I can totally picture myself using it that way.

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