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Positioning & Messaging

FinTech

Paddle

Enablement

Video

Simple Explainer Video

Simple Explainer Video

Educate buyers effortlessly with clear explainer videos.

Educate buyers effortlessly with clear explainer videos.

This is a good example of buyer enablement for complex products. Paddle’s simple and clear explainer video breaks down the concept of a merchant of record without being complicated or flashy. Featured in their website hero, the video ensures key buyer education is addressed upfront. If your product category isn’t widely known, this is an effective tactic to educate and engage.

Example

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