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Liquid Death Greatest Hates Vol 3
Liquid Death Greatest Hates Vol 3
Embrace the hate, own your metal vibe.
Embrace the hate, own your metal vibe.
Who knew negative social proof could be so powerful? I’m mostly kidding, but this campaign from Liquid Death is a great example of how a company can be so confident in their positioning, that they’re willing to alienate everyone else. In this case, Liquid Death, a canned water company targeted at heavy metal and punk rock music fans, created a legit album of real hate comments they received. According to Mike Cessario, the founder of Liquid Death, their target audience immediately understands the humor behind their campaigns. In a past interview with Business Insider, he said: “If you think about it, it makes sense, everything metal and punk is extreme. Being vegan is extreme, protesting the deforestation is extreme. There are more vegans at a heavy metal show than a Taylor Swift show.” A cool example of a company with conviction in its target market and the guts to do something different. Have a listen, but beware there is some explicit language.
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Copyright © 2024 Productive PMM Inc.
Copyright © 2024 Productive PMM Inc.
Copyright © 2024 Productive PMM Inc.