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Positioning & Messaging

B2C

Manscaped

Enablement

Product Page

See Ya Later, Loofah

See Ya Later, Loofah

Reinvent your cleanse with a fresh loofah twist.

Reinvent your cleanse with a fresh loofah twist.

I’m always picking up great examples from B2C brands. This page for the Body Buffer is no exception. The loofah has been the industry standard for ages. But this product offers a ‘new way.’ Clear positioning and clever, compelling copy to explain their benefits. The only thing it’s missing is social proof 🤷‍♂️

Example

Gallery

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