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Positioning & Messaging

CPG

Mid-day Squares

Enablement

Product Page

Make Value Obvious

Make Value Obvious

Midday Squares: Say '4 BARS' Loud, Watch Sales Jump

Midday Squares: Say '4 BARS' Loud, Watch Sales Jump

Midday Squares made one simple packaging change — and sales skyrocketed. The fix? Making it undeniably clear there were 4 bars in the pack, not just one. The old design looked like a single, over-priced bar in a box. The lesson? Don’t make customers guess. Show the product, spell it out, and make your value obvious.

Example

https://www.loom.com

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