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Positioning & Messaging

B2B SaaS

Dovetail

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How Dovetail Addresses Buyer Doubt Head-On

How Dovetail Addresses Buyer Doubt Head-On

Addressing buyer concerns with transparency and clarity.

Addressing buyer concerns with transparency and clarity.

Buyers are starting to understand the risks associated with AI. They’re starting to ask more questions like → “Will my private data will be exposed or used to train some other 3rd party model.”

That’s why I like this messaging on Dovetail’s new product page for Channels. They address the concern head-on with plain language anyone can understand.

I’d imagine this is messaging that most companies are working on right now as they start to get these concerns more from buyers.

It can be a differentiator for those that can explain it well.


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