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Positioning & Messaging

HR Software

Bounti

Enablement

Product Page

Lead With the Outcome

Lead With the Outcome

Lead with clear results every time.

Lead with clear results every time.

When in doubt, lead with the outcome. Bounti nails it: right at the top, you get "officially onboard new hires two times faster"—no guesswork, just the result. Follow that up with a handful of punchy, specific benefits, and any confusion about what you’re buying melts away. The lesson for PMMs: don’t bury the promise. Make it painfully obvious what your customer stands to gain, and organize your proof so anyone skimming gets it in seconds.

Example

https://www.loom.com

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