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Positioning & Messaging

Business Intelligence Software

Equals

Enablement

Product Page

Clear Language and Visuals

Clear Language and Visuals

Build dashboards with ease and style.

Build dashboards with ease and style.

Clear language and visuals. That’s what I love about this section from one of Equals’ product pages. Their main message — “If you can spreadsheet, now you can dashboard.” Simple words to explain how easy they make building a dashboard. Followed by “Here are a few dashboards we designed earlier.” A clever use of language that makes it seem as if they whipped up these dashboards in a few minutes earlier that day. Finally, they have a slick carousel showing images of practical dashboard examples. Bonus points for making it feel like Apple's iconic "Cover Flow" from iTunes 7.

Example

Gallery

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