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Rattle

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Rattle launches RevOps 2.0

Rattle launches RevOps 2.0

Elevate your RevOps with Rattle's new automation.

Elevate your RevOps with Rattle's new automation.

Here’s a great example of a product launch paired with new positioning.

Earlier this year, Rattle’s homepage described their platform as a “Revenue Workflow Engine.”

Fast forward to September ⏩ and they just launched RevOps 2.0. A major product launch with new features like Atlas, Deal Rooms, and Digest.

But in addition to a major product launch, they now call their platform RevOps 2.0 and position it as “Process Automation for Modern RevOps Leaders.”

Across their site, you can see a clearer focus on RevOps leaders as their primary ICP.

From their launch landing page:

It’s RevOps’ time to shine. RevOps has transformed from a basic sales function to a team-unifying force of nature. Rattle’s here to elevate the role to even greater heights.”

Although I think the product video on their landing page is too long (~30 mins), I really like how they break it down into three sections:

• 1 for each new feature

• Each section starts by focusing on the problem

• Then their new solution

• Followed by a customer story


Example

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