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Measurement & ROI

B2B SaaS

Peter Weinberg

Enablement

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The ‘circles of doom’: Quantifying the misalignment of B2B marketing and sales

The ‘circles of doom’: Quantifying the misalignment of B2B marketing and sales

Align sales and marketing to avoid the doom loop.

Align sales and marketing to avoid the doom loop.

The ‘circles of doom’: Quantifying the misalignment of B2B marketing and sales - Jon Lombardo & Peter Weinberg explain why 16% is the most horrifying number in B2B.

Thought Leadership

See similar resources

See similar resources