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Competitive

B2C

Bella + Canvas

Enablement

Comparison Page

Help Buyers Make the Best Choice — BELLA+CANVAS

Help Buyers Make the Best Choice — BELLA+CANVAS

Empower your choice with superior quality tees.

Empower your choice with superior quality tees.

This has to be one of my favorite competitive comparison pages. Why? Because it focuses on enabling buyers to make the best choice. BELLA+CANVAS, a t-shirt company, doesn’t mention a specific competitor. Instead, they educate buyers on some of the key differentiators that make their shirts better than “the majority of other t-shirt manufacturers out there.”

• Side-Seamed vs Tubular

• Automated vs Hand Cutting

• Airlume vs Ring-Spun vs C.O.E.

• Pre-Shrunk Fabric vs Regular

• Eco-Friendly vs Dirty Manufacturing

Their US vs THEM video series strikes the perfect balance between helping buyers and influencing their purchasing criteria. Check it out


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