Next

Positioning & Messaging

Productivity Software

Asana

Comparison Page

Don’t Waste Your Competitive H1

Don’t Waste Your Competitive H1

Asana Isn’t a Board—It’s the Work Platform. Prove It Below.

Asana Isn’t a Board—It’s the Work Platform. Prove It Below.

Asana goes right after Trello with its comparison page hero. Most companies play it safe with something like “Us vs Them.” But Asana hits hard with a clear theme: “Asana is a work management platform. Trello is just a Kanban board.” One bold claim sets the positioning up front, and the rest of the page backs it up. This is how a competitive page should be done.

Example

https://www.loom.com

See similar resources

See similar resources