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Positioning & Messaging

B2B SaaS

Vimcal

Enablement

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Vimcal Wins With an Underserved Niche

Vimcal Wins With an Underserved Niche

Empower your calendar with Vimcal EA support.

Empower your calendar with Vimcal EA support.

Vimcal is a calendar app targeting founders and executives.

Naturally, they found that many customers often had assistants managing their calendar for them.

This opened up a clearly underserved niche with pain points they were uniquely qualified to address. So they launched Vimcal EA.

Focusing on a specific niche allows them to get specific with their messaging and speak to an audience that does a ton of tedious work, receives little support, and cares about the work they do.

Their messaging goes beyond product features to actually represent and uplifts EAs.


Example

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