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Vimcal Wins With an Underserved Niche
Vimcal Wins With an Underserved Niche
Empower your calendar with Vimcal EA support.
Empower your calendar with Vimcal EA support.
Vimcal is a calendar app targeting founders and executives.
Naturally, they found that many customers often had assistants managing their calendar for them.
This opened up a clearly underserved niche with pain points they were uniquely qualified to address. So they launched Vimcal EA.
Focusing on a specific niche allows them to get specific with their messaging and speak to an audience that does a ton of tedious work, receives little support, and cares about the work they do.
Their messaging goes beyond product features to actually represent and uplifts EAs.
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.