Next

Launches

Content

Convertkit

Enablement

Landing Page

ConvertKit is Rebranding to Kit

ConvertKit is Rebranding to Kit

Rebranding for a bold new direction.

Rebranding for a bold new direction.

When people think “rebrand” they most often think of a new logo, color scheme, and font.

But this announcement from ConvertKit, soon to be Kit, shows that it can mean so much more.

The centrepiece for this campaign is a landing page featuring a letter from their CEO explaining the reason behind their new name, Kit.

But as he says “this is more than just a name change.” → It’s a shift in company and product strategy. It also introduces a major upgrade to their free plan, making them more competitive against challengers like Beehiiv.

But one of the coolest things is their commitment to “rebranding in public.” They even created a Docuseries to give customers an inside look at the process.

Now this is a product marketer’s kind of rebrand.


Example

Gallery

See similar resources

See similar resources