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Positioning & Messaging

B2B SaaS

Pipedrive

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How To Use Pipedrive in 4 Steps

How To Use Pipedrive in 4 Steps

Make CRM easy with Pipedrive's simple workflows.

Make CRM easy with Pipedrive's simple workflows.

Nobody wants to change their CRM.

Transferring data is hard and risky enough, and learning something new? No thanks.

Pipedrive addresses this by showing just how easy their product is to use.

They effectively demonstrate how simple it is to access the critical workflows needed from your CRM.

This strategy is excellent when facing a well-established competitor. It tackles the challenge of overcoming status quo bias and boosts decision confidence.


Example

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