"We've Decided to Make Less Money" as a subject line? Love that move. PostHog didn’t just announce a price drop. They made it a statement about who they are—opting for sustainability over squeezing customers. They even lay out the math for you, showing where the savings come from and why they’re passing it on. Takeaway: When you talk pricing, don’t just pitch the numbers. Frame it as a values choice. Your pricing can be as much about trust and brand as it is about the bottom line.