I love the simplicity of this release email from the KOA Camping App. Knowing that their target audience likely includes a broad range of ages, they need messaging and visuals that are easy to understand.

It starts with a simple description that clearly explains the value of their new features:

Need a campsite with a hot tub after a long day on the road? Need mini golf and a cabin for the kids? The new app makes finding the perfect campground easy.

It then highlights three new features, each with a big image and simple description.

Nothing fancy, but super clear and actionable for users. That’s often all it takes.