Email is a major channel for this launch. We have the newsletter list of 4000+ subscribers, plus a waitlist of a ~200 people (in hindsight I should have put more time into building the waitlist and keeping it engaged) We didn't want to spam our audience every day with the same “buy now” message. We wanted to offer them something of value. Here's an example: In this example email I shared a video walkthrough of my Launch Playbook Template and gave them free access leading up to the launch. This also gave them a taste of what to expect when they purchased the product.