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Playbook #17: How to Build a Win-Loss Program

Playbook #17: How to Build a Win-Loss Program

Drive change with a powerful win-loss program.

Drive change with a powerful win-loss program.

Build a win-loss program that drives real change—not just research.

This playbook shows you how to:

• Earn cross-functional buy-in

• Run buyer-centric win-loss interviews

• Turn insights into action and ROI

• Build a repeatable, scalable truth engine

Perfect for PMMs who want impact, not anecdotes.


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Playbook

See similar resources

See similar resources

Playbook

Playbook #16: How to Drive Growth With Product-Focused Campaigns

Create ongoing marketing campaigns for your most valued features and use cases.

Product Campaigns

Campaigns

Playbook

Playbook #16: How to Drive Growth With Product-Focused Campaigns

Create ongoing marketing campaigns for your most valued features and use cases.

Product Campaigns

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Playbook #15: How to Map, Analyze, and Improve Your Buyer Journey

Audit your buyer journey and spot ways to replace friction with confidence.

Buyer Enablement

Enablement

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Playbook #15: How to Map, Analyze, and Improve Your Buyer Journey

Audit your buyer journey and spot ways to replace friction with confidence.

Buyer Enablement

Enablement

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Playbook #14: How To Run a PMM Confidence Survey

Learn how to run your own PMM Confidence Survey

Enablement

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Playbook #14: How To Run a PMM Confidence Survey

Learn how to run your own PMM Confidence Survey

Enablement

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Playbook #12: TAM, Segmentation, and Defining Your ICP

Focus your strategy, define your ideal customer.

Segmentation & Targeting

Strategy

Playbook

Playbook #12: TAM, Segmentation, and Defining Your ICP

Focus your strategy, define your ideal customer.

Segmentation & Targeting

Strategy

Playbook

Playbook #11 How to Manage Internal Sales Requests

Streamline internal requests and stay focused.

Revenue Enablement

Enablement

Playbook

Playbook #11 How to Manage Internal Sales Requests

Streamline internal requests and stay focused.

Revenue Enablement

Enablement

Playbook

Playbook #16: How to Drive Growth With Product-Focused Campaigns

Create ongoing marketing campaigns for your most valued features and use cases.

Product Campaigns

Campaigns

Playbook

Playbook #15: How to Map, Analyze, and Improve Your Buyer Journey

Audit your buyer journey and spot ways to replace friction with confidence.

Buyer Enablement

Enablement

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