Enablement

Playbook #14: How To Run a PMM Confidence Survey

Playbook #14: How To Run a PMM Confidence Survey

Learn how to run your own PMM Confidence Survey

Learn how to run your own PMM Confidence Survey

Most PMMs struggle to prove their impact — especially when enablement work feels invisible to leadership. A confidence survey changes that. This playbook gives you a repeatable system for running quick, insightful surveys that measure sales confidence and equip you with the proof points you need to show progress.

What’s inside:

✅ A ready-to-use survey template

✅ Best practices for distribution, response rates, and manager buy-in

✅ A simple scoring system you can track quarter over quarter

✅ Tips for turning qualitative feedback into actionable insights

✅ Guidance on presenting results to sales, leadership, and execs


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