Whether you're pre–product-market fit or working inside a $200M company trying to tighten up GTM… this playbook will help you get focused.

Inside the playbook:

✅ The difference between TAM, SAM, and ICP

✅ A smart way to segment your market (with examples)

✅ A scoring system to help you choose your target segment

✅ How to roll out your ICP across every team (and get real adoption)

✅ Why defining an Anti-ICP can save your sales team’s sanity