Working on a major launch and considering a live event? Check out this example from Jasper. This live event allows them to do a few things really well:

1. Their founders have the chance to share their vision. Their audience is much more open to hearing it here than in a standard sales pitch.

2. They can roll in a major product launch and positioning shift. They announced that Jasper is releasing the industry’s first Marketing AI Copilot.

3. They then get customers excited about a number of new features being released soon.

I really like these types of events. Not too often though. Ideally one or twice a year.