A conference keynote done well can be a masterpiece of marketing that catches fire.

If you are working with your executives on building out a keynote for a conference appearance, check out this masterful talk from Sage’s CTO.

He does an amazing job telling a clear and compelling story about how Sage is changing the accounting software game with some clear links back to how they plan on differentiating themselves in a crowded and competitive market.

Sage also does an amazing job bringing real customer stories into this video and the keynote in a smart way.

Its a bit long, but we give it top marks.