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Most companies forget to explain the core reason why they exist, let alone turn it into the foundation of their positioning. Sportsball does. In this explainer video, they frame their “why” as the heart of what makes them unique: "helping anyone dig deep into the world of sport." Through deep research and beautiful visuals, Sportsball helps even the average sports watcher become an avid fan, powered by knowledge.
Example

https://www.loom.com
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