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Storytelling

Podcasts

Flightcast

Enablement

Explainer Video

Sell The Problem

Sell The Problem

Lead With Pain, Not Product: Flightcast’s Launch Video Nails the Job

Lead With Pain, Not Product: Flightcast’s Launch Video Nails the Job

This is a great example of a product explainer video with strong problem-first storytelling. Instead of focusing on the product, Flightcast explains how they productized the playbook behind Steven Bartlett’s wildly successful podcast - Diary of a CEO . It tackles the same hard problem he faced — consolidating distribution and analytics in one place. This feels a lot like Slack’s origin story: solve an important problem for yourself and turn that solution into a sellable product.

Example

https://www.loom.com

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