Want a creative way to drive product usage? Run a campaign that incentivizes customers to 1) use your product and 2) achieve the outcome it’s designed to deliver. Framer’s $1M challenge pushed customers to set ambitious goals and rewarded them for hitting them. The bonus for Framer? Customers publicly shared progress, usage, and results along the way. A smart way to drive product adoption, generate social proof, and some major buzz at the same time.