Most PMMs get stuck in launch mode and overlook what already makes their product great. Mutiny flips that with a use case–focused “launch” video showing how they actually use Mutiny themselves. Different teams appear in real campaign contexts, giving weight to their claim that “40% of pipeline comes from Mutiny.” It’s dogfooding turned case study (just not from a customer). Instead of chasing the next big launch, pause and look at what’s already on the shelf. That’s often where your best story lives.