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The Festival Phone

The Festival Phone

Game on: compete beyond the chessboard.

Game on: compete beyond the chessboard.

How do you beat Bobby Fischer? You play him at any game but chess. Elena Madrigal shared an awesome story of how her team at Nokia used clever positioning to sell out their new phone at a time when the iphone was king. They knew their phone had three key differentiators:

1. A super-long batter life

2. An indestructible build

3. A cheap price

Solution: The Fesitival Phone


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