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On Naming New Products
On Naming New Products
Naming matters: discover the power of a name.
Naming matters: discover the power of a name.
Leading up to a major launch, Matt Hodges and the team at Equals explored giving their product an entirely new, bespoke name. Find out why they decided against it.
Thought Leadership

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.