Here’s an awesome example of social proof from Stripe. They created bfcm.stripe.dev to show the world live data on all transactions processed through their platform between Black Friday and Cyber Monday.

📈 Transaction Volume → Proof that their platform is powering a massive number of SaaS, eCommerce, and Creator businesses.

🟢 API Uptime and Request Load V. Capacity → Proof that their platform works. It won’t crash, even on the busiest day of the year.

🏆 Businesses Having Their Best Day Ever On Stripe → Proof that their platform is growing and that NOW is the time to start selling online. #FOMO

The are 4 different screens on this live microsite, each highlighting different features and stats during Black Friday and Cyber Monday.

All proof that you can get far more creative than just showing testimonials and case studies on your website.