Note: This is not a political statement or endorsement. It is simply a strong example of narrative and storytelling. The U.S. government recently launched a new food guide, but the most impressive part is how they framed the story. Their new microsite hits you with the problem: "America is sick." Then it names the enemy: "Highly processed foods." The new way is an improved food guide (The Food Pyramid) that directly goes after the problem, backed by clear visuals and data. This site follows the same narrative arc great companies use when they redefine a category.