Here’s a genius sidecar product from Senja, not to mention, a handy tool for PMMs.

For context, Senja helps you collect and display testimonials on your website. You can also pull in reviews from platforms like G2. So, Senja created a simple tool that lets you drop the link to your G2 reviews page and get an instant analysis of what customers love about your product, in their own words. Super handy for messaging research.

It also analyzes what customers don’t like, and where you can improve your product. But to get those insights, you need to sign up for a free account. By that time, they already have your reviews imported. Pretty smart!