David Royall creates some of the best product marketing templates I've seen, and just shared his latest template with the PMM Jetpack. A Positioning and Messaging Worksheet that he uses on a weekly basis to:

📥 Offload what he knows about the product, the audience and their pain-points

💡Turn this into a quick draft of benefits and a core value prop

🪜 Give the launch a tier based on customer & business impact

🔎 Research & compare competitive alternatives

🥇 Define unique positioning

🥊 Workshop punchy value-benefit-feature messaging

📖 Convert messaging into a story

🤝🏼 Share & get approval from key stakeholders

[Sample] Positioning & Messaging Worksheet - Here’s an example where David applied this template to his personal wishlist “Next Meeting Button” feature for Google Meet. If you like David's template, check out his other ones at https://dhensonroyall.gumroad.com/