This pop-up in Loom caught my attention. It highlights five new features in their latest release.

What I like most are the CTAs at the bottom. If I don’t have access to the feature, the primary CTA becomes “Upgrade Now.” Otherwise it says “You have access” and my focus shifts to “Next feature.”

My only hangup… The title “Sell smarter and faster in 2024” makes me think this release is focused on helping sales reps and founders do more with Loom. But, I think they could have done a better job telling that story. Maybe with an intro video in the first slide?