A practical worksheet for capturing the heart of your product story before you write your product page.

It walks you through defining your ICP, their jobs-to-be-done, the problem you solve, existing alternatives, and your differentiation. Then it maps features to benefits, outcomes, and proof points, before distilling it all into value props, headlines, and one-liners.

By the end, you have a clear blueprint that makes writing product pages (or briefing writers) far faster and sharper.