Most PMMs underestimate the power of their product page — but it’s often the #1 stop for high-intent buyers. This playbook shows you how to transform it from an overlooked webpage into your best-performing sales rep.

What’s inside:

✅ A section-by-section checklist for building product pages that convert

✅ Tips on messaging, storytelling, and design that earn trust fast

✅ Common pitfalls to avoid (like chasing vanity metrics)

✅ Real examples of what to include — from hero headlines to CTAs

✅ A simple 3-step process to write, wireframe, and launch