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Customers don't care about the progress update you give your board. But Starlink’s 2025 Progress Report is different. They know customers care about one thing more than anything else - coverage. They frame every stat, expansion, and improvement as proof of coverage getting better. The report lists out more users, more countries, and stronger reach, all tied to this single theme so the progress feels relevant (and exciting).
Example

https://www.loom.com
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