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HubSpot TCO Calculator
HubSpot TCO Calculator
Make pricing clear and decisions easy.
Make pricing clear and decisions easy.
You don’t lose deals because your pricing is confusing. You loose them because buyers are confused by your pricing.
There’s a difference. The second recognizes that you, the product marketer, can bridge the gap by helping buyers grasp your pricing more easily. Pricing calculators are one way to do that.
Here’s a great example from HubSpot, who created a Total Cost of Ownership (TCO) Calculator.
For a large platform like HubSpot, with numerous products and optional add-ons, calculators like this are a critical tool for helping buyers make sense of their pricing.
Here's what I love about it:
• It has a currency converter, letting buyers look at pricing in their own currency • It has a comparison column, making it easy to compare investments across vendors • It has a number of helpful tooltips, many noting that a high % of customers pay $0 for many of their features
Example
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Copyright © 2024 Productive PMM Inc.
Copyright © 2024 Productive PMM Inc.
Copyright © 2024 Productive PMM Inc.