This section on Sybil's website does a great job highlighting how one specific feature, Summaries, is different from other competitors. They address comparisons head-on saying: “But what about the other guys?”

What follows are three clear points of differentiation:

• Totally Customizable

• Auto-adjusted by meeting type

• Not just another to-do list

No direct competitor call-outs. They focus this section instead on differentiating against the broader category.