This is a textbook persona product page done right. Right away, you know who it’s for: practice owners.

You also immediately know the outcomes:

Automate staff workflows

Protect your costs

Put patients first

It mirrors the Bunti hero we just looked at. One clear promise, followed by outcome-led pillars. From there, the page focuses on the features that matter most to this role, using big, clear visuals instead of dense explanations. A great template to follow.

→ When you know the buyer, structure the story around their outcomes